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Tips for a MeasureCamp talk

One of the best and most unique things about MeasureCamp is that anybody can give a talk, no matter who you are. But for those who are new to MeasureCamp or new to speaking at a MeasureCamp, how does one go about creating a talk which will benefit the attendees? Jim Sterne, founder of eMetrics and a previous MeasureCamp attendee, has some great advice for those asking that very question:

I’ve been to a couple of MeasureCamps and think it’s perfect for what it is. It is not a formal, eMetrics-style conference with keynotes and sponsors and an exhibit hall. It is not a DA Hub with its longer sit-down sessions where you are pre-assigned to a room. It is not an Adobe Summit with a crush of people and a rock band.

Instead, it’s self-made, on the fly. It’s chaotic, informative and seriously fun. And by the way, all of these events are awesome because it’s about the community. It’s about keeping in touch with people and making new friends.

Top tips for a MeasureCamp talk? Dive straight in – cut all the intro slides. These are analysts in the audience, not neophytes. They already get why, they want to know how. Get straight to the meat because there is no time for fluff. Second? End early. The best part is the conversation so if you have a presentation, give it by all means, but then find out what your peers want to talk about.

Having a lot of choice is great but having the flexibility to carry on into another session is stellar. In one session, I had a lot of my knowledge reinforced and picked up a thing or two. I always enjoy watching [a certain speaker] present, so that was nice. But in the second session, he got serious and I spent the first fifteen minutes writing notes and the rest of the time documenting the stuff I was going to have to look up when I got home. Having the ability for the group to say: “Yes! We want more!” is soooo valuable.

If you’ve never been to MeasureCamp, you owe it to yourself to snap up a ticket. If you’ve ever produced a MeasureCamp, you have my admiration …  and that’s a professional opinion!

There are a few remaining tickets for MeasureCamp Copenhagen on 19 August; visit our Eventbrite page to grab one!

Jim Stern is on Twitter @jimsterne and his company, Target Marking, is at targeting.com.

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