Saturday 08 Jun, 2024

Starting at 9:00am

Aller Huset

Havneholmen 33 1561 Copenhagen K

Sessions – 2018 (Archived)

Here you can find the last year’s Sessions Board for inspiration.



Agile Analytics by Simo Ahava

What can we (as analysts) learn from "agile" and vice versa.

At 11:00-11:25 in HUB'SCAN room.

Snowplow - our analytics journey by Yali Sassoon

A look at the analytics questions we have tried to solve + technology we have worked with.

At 11:00-11:25 in SNOWPLOW room.


Analytics Nightmares by Julien

Stories from hell - data leakage and grumpy CEOs.

At 11:30-11:55 in HUB'SCAN room.

Redefining the session by Colm 0 Griobutha

An open discussion geared towards thinking about ways to redefine session definition (aimed at better understanding behaviour)

At 11:30-11:55 in SNOWPLOW room.

From siteanalytics to 1:1 personalisation by Martin Madsen

How do you go from from all marketing to 1:1 personalisation?

At 11:30-11:55 in IIH LOUNGE room.

Discussion, career, skills development in analytics and marketing (podcast recording) by Jomar Reyes

My job in the events and courses (on top of the strategy for clients is to assist learning...

At 11:30-11:55 in "SKYPE" room.


Micro and macro level of customer journey by Alexandra Kalachikova

Let's look how deep we can dig into the investigativity of user journeys on the basis of Yandex Metrics aggregated reports, sessions replays and heatmaps.

At 12:00-12:25 in HUB'SCAN room.

Logic or emotions by Alban Gérôme

What works best to persuade with analytics data?

At 12:00-12:25 in SNOWPLOW room.

Anonymising IP's while exceeding internal affairs by

An approach to excluding internal traffic with GTM

At 12:00-12:25 in IIH LOUNGE room.

On data hygiene by Julien

When was the last time you cleaned your data?

At 12:00-12:25 in YANDEX room.

Data & insights without analysts by Disney Yapa

New tools allowing data to be extracted by business people, is that relevant today in companies?

At 12:00-12:25 in CONTENT SQUARE room.

Digital maturity assesment by Rasmus Christiansen

How do we measure digital maturity? Shortcomings, where to start, where to focus, how to automate?

At 12:00-12:25 in "SKYPE" room.

12:30 - 13:30


13:30 - 13:55

Tag management is not a miracle cure by Julien

Got GTM? Exactly

At 13:30 - 13:55 in HUB'SCAN room.

Beyond analytics - now and for the future by Wojchiech Zak

Why are we doing what we are doing? Where does it lead to?

At 13:30 - 13:55 in IIH LOUNGE room.

Mobile commerce, why it matters?! by Disney Yapa

What are the innovation and apps in e-commerce. Are you expecting it?

At 13:30 - 13:55 in YANDEX room.

GA360 bug bonanza by Lars Gundersen

How we got 72.000 Euro back in license fees from GA. Have you found any bugs?

At 13:30 - 13:55 in SNOWPLOW room.

14:00 - 14:25

Lessons from #rstats for #measure by Mark Edmondson

Using data programming has taught me lessons such as tuidy data that can apply to all data analysis even Excel...

At 14:00 - 14:25 in HUB'SCAN room.

GA checklist by Sebastian Monnier

There's a bunch of filters etc,. i always apply. I'll show them and we can discuss about your best practice.

At 14:00 - 14:25 in IIH LOUNGE room.

Analytics as a service for low traffic sites by Mikko Piippo

Most of the PPC & SEO clients in B2B have limited traffic. Is it even possible to provide retainer/analytics services for them?

At 14:00 - 14:25 in YANDEX room.

Department silos - how can they be broken down? by Nicola Strand

Marketers vs analysts - why such a battle? Would love to exchange ideas on this apparent common occurrence.

At 14:00 - 14:25 in "SKYPE" room.

Doctor GTM by Sam

Implementation not feeling so well? Come for a free consultation

At 14:00 - 14:25 in SNOWPLOW room.

14:30 - 14:55

What becomes possible when you have real-time data by Christophe Bogart & Colm 0 Griobutha

A discussion about the applications that are possible when data is available in real time.

At 14:30 - 14:55 in SNOWPLOW room.

Data across cultures by Marta Flo Saratowicz

How to fight the culture wars. How to present and discuss data in cross-cultural setting? In making data-driven decisions always the best

At 14:30 - 14:55 in IIH LOUNGE room.

Intelligent data by Steen Rasmussen

There's a series of implications in how the future of analytics is changing, because now we have the data, the issue is now what are we going to do with it?

At 14:30 - 14:55 in HUB'SCAN room.

15:00 - 15:30


15:30 - 15:55

The #mccph18 Analytics Quiz by Robert Børlum-Bach

For fame, for glory

At 15:30 - 15:55 in HUB'SCAN room.

Set youself apart - become a certified web analyst by Anja Petersen

How do you become a certified web analyst? DAA CWA exam. Requirements and fees.

At 15:30 - 15:55 in "SKYPE" room.

Being predictable by Steen Rasmussen

With our increasing ability to predict peoples behaviour comes some bigger questions into play as well.

At 15:30 - 15:55 in IIH LOUNGE room.