Amplitude

Amplitude is the Digital Analytics Platform that gives teams self-service visibility into the entire customer journey. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude powers over 59,000 digital products at companies like Microsoft, Ford, CapitalOne, NBC, Hubspot, and PayPal. With Amplitude, teams gain visibility across the end-to-end product experience and easily access data to drive product and growth strategy:

• Gain visibility across the end-to-end product and customer journey
• Access self-service insight to drive product and growth strategy
• Take action with that data to build great experiences

Amplitude is used by the top teams building digital products and experiences. We make it easy for product, marketing, and data teams to understand exactly how people use their products and how customer behavior impacts growth. Your whole organization can identity opportunities to improve and test digital customer experiences, and measure results in real-time.  

The Digital Analytics Platform is self-service (no SQL required), real-time, and collaborative. It includes data management, world-class insights, and experimentation into one integrated platform. Common use cases include:

• Product Adoption: Understand usage across the user journey
• Conversion Optimization: Optimize funnels and growth loops
• Retention & LTV: Find loyalty, churn, and purchase drivers
• Experimentation: Deliver and measure tests faster
• Product-Led Growth: Enable data-driven PLG