Prepare for a day full of networking, knowledge sharing and fun!
MeasureCamp is an unconference – this means that there are no sessions scheduled beforehand and no set presenters. The Session Board starts the day off blank.
Anyone can run a session in any format, it can be a presentation, a discussion or even a gameshow. When the board is opened, people claim a timeslot and room by adding their Session Card to the Session Board and the schedule for MeasureCamp is set. Yes, it’s chaotic… but it’s also great!
You can get more information on Session cards and download a blank version yourself from this page. Sessions can also be submitted in advance from this form, we will publish these online for feedback and print out a copy for the day.
Jump to hour
What can we (as analysts) learn from "agile" and vice versa.
At 11:00-11:25 in HUB'SCAN room.
A look at the analytics questions we have tried to solve + technology we have worked with.
At 11:00-11:25 in SNOWPLOW room.
Stories from hell - data leakage and grumpy CEOs.
At 11:30-11:55 in HUB'SCAN room.
An open discussion geared towards thinking about ways to redefine session definition (aimed at better understanding behaviour)
At 11:30-11:55 in SNOWPLOW room.
How do you go from from all marketing to 1:1 personalisation?
At 11:30-11:55 in IIH LOUNGE room.
A few of the tricks that saved my life. Care to share yours?
At 11:30-11:55 in "TWITTER" room.
My job in the events and courses (on top of the strategy for clients is to assist learning...
At 11:30-11:55 in "SKYPE" room.
Let's look how deep we can dig into the investigativity of user journeys on the basis of Yandex Metrics aggregated reports, sessions replays and heatmaps.
At 12:00-12:25 in HUB'SCAN room.
What works best to persuade with analytics data?
At 12:00-12:25 in SNOWPLOW room.
An approach to excluding internal traffic with GTM
At 12:00-12:25 in IIH LOUNGE room.
When was the last time you cleaned your data?
At 12:00-12:25 in YANDEX room.
New tools allowing data to be extracted by business people, is that relevant today in companies?
At 12:00-12:25 in CONTENT SQUARE room.
Modelling networks as a graph is pretty well understood but modelling events is still lacking "best practice".
At 12:00-12:25 in "TWITTER" room.
How do we measure digital maturity? Shortcomings, where to start, where to focus, how to automate?
At 12:00-12:25 in "SKYPE" room.
Got GTM? Exactly
At 13:30 - 13:55 in HUB'SCAN room.
Why are we doing what we are doing? Where does it lead to?
At 13:30 - 13:55 in IIH LOUNGE room.
What are the innovation and apps in e-commerce. Are you expecting it?
At 13:30 - 13:55 in YANDEX room.
Discussion on ROI measurement in business without digital transactions. How to we get over this barrier?
At 13:30 - 13:55 in "TWITTER" room.
How we got 72.000 Euro back in license fees from GA. Have you found any bugs?
At 13:30 - 13:55 in SNOWPLOW room.
Using data programming has taught me lessons such as tuidy data that can apply to all data analysis even Excel...
At 14:00 - 14:25 in HUB'SCAN room.
There's a bunch of filters etc,. i always apply. I'll show them and we can discuss about your best practice.
At 14:00 - 14:25 in IIH LOUNGE room.
Most of the PPC & SEO clients in B2B have limited traffic. Is it even possible to provide retainer/analytics services for them?
At 14:00 - 14:25 in YANDEX room.
Stories of past development projects where cloud could have made my life easier.
At 14:00 - 14:25 in "TWITTER" room.
Marketers vs analysts - why such a battle? Would love to exchange ideas on this apparent common occurrence.
At 14:00 - 14:25 in "SKYPE" room.
Implementation not feeling so well? Come for a free consultation
At 14:00 - 14:25 in SNOWPLOW room.
A discussion about the applications that are possible when data is available in real time.
At 14:30 - 14:55 in SNOWPLOW room.
How to fight the culture wars. How to present and discuss data in cross-cultural setting? In making data-driven decisions always the best
At 14:30 - 14:55 in IIH LOUNGE room.
There's a series of implications in how the future of analytics is changing, because now we have the data, the issue is now what are we going to do with it?
At 14:30 - 14:55 in HUB'SCAN room.
For fame, for glory
At 15:30 - 15:55 in HUB'SCAN room.
How do you become a certified web analyst? DAA CWA exam. Requirements and fees.
At 15:30 - 15:55 in "SKYPE" room.
With our increasing ability to predict peoples behaviour comes some bigger questions into play as well.
At 15:30 - 15:55 in IIH LOUNGE room.